Marketing & Communication
About
Degree in Communication Sciences, with additional studies in Marketing and Sales, and currently deepening my knowledge in a Marketing and Strategy master's.
I have always been fascinated by brands, communication, and the experiences that shape how people think, feel and connect.
Curious, observant, and detail-oriented, I enjoy exploring the intersection between strategy, creativity, and identity to create work that leaves a lasting impression.
I bring curiosity that drives learning, creativity that sparks ideas and the determination to turn both into tangible results.
Education
Bachelor’s Degree in Communication Sciences
University of Trás-os-Montes and Alto Douro 2018-2021 | Grade: 16/20
Member of the university newspaper
O Torgador - Marketing Department and Culture and Society Section
Master in Marketing and Sales
Rome Business School
2022-2023 | Grade: 29/30
Awards: “Best Business Challenge Presentation” as part of the winning team for a project developed in partnership with Soho House Group during the Rome Business School Bootcamp.
Master in Marketing and Strategy
University of Minho
2025- present | Grade: 16/20
Participated in EEGenerating Skills, the School’s transferable skills development programme, and EEG Data Pro, focused on data analysis.
Professional Experience
-
![]()
Curricular Internship
E-commerce News Portugal | Mar 2021 - Apr 2021
Creation and management of content for the company's Instagram profile, with a focus on audience engagement and brand visibility, alongside the production of journalistic articles covering e-commerce trends and industry insights.
-
![]()
Human Resources
Jan 2022 - Jul 2024
End-to-end management of HR processes for approximately 200 professionals, encompassing employee data administration, attendance management and payroll-related operations, ensuring accuracy and compliance across the employee lifecycle.
-
![]()
Communication and Image Service
ULS Braga | Jul 2024 – Feb 2025
Content creation and management across internal and external communication channels, encompassing written, visual and audiovisual formats. Contribution to communication campaigns, event coverage and employee engagement initiatives, including the 2024 Internal Vaccination Campaign and Christmas Week.
-
![]()
Human Resources
ULS de Braga | Feb 2025 – Nov 2025
Administration of workforce management processes for approximately 220 healthcare professionals, including attendance monitoring, employee records maintenance and HR operational activities. Ensured the accuracy of information and the smooth execution of processes essential to daily organizational operations.
-
![]()
Human Resources
Câmara Municipal de Braga | Nov 2025 – Present
Management of employee records, contractual processes and administrative procedures, including employee data maintenance and statutory matters. Direct involvement in payroll processing, ensuring the accuracy and integrity of remuneration data throughout the payroll cycle.
Frequently Asked Questions
-
Portuguese is my native language, English is my second home, French is a work in progress, and Spanish somehow found its way into the conversation.
I see languages as doors to people, cultures, and ideas, which is why I intend to keep learning many more.
-
The fact that is never about marketing.
It's about people, culture, psychology, creativity, behaviour and meaning. Marketing sits at the intersection of all of them, and that's what makes it endlessly fascinating.
-
The ones that begin with a blank page.
I enjoy transforming ideas into something tangible, whether it's a strategy, a campaign, a story, or an experience. The challenge of creating structure from possibility is what motivates me the most.
-
Strategy, communication, and curiosity.
I enjoy understanding how things connect, communicating ideas clearly, and continuously learning. These qualities, combined with a strong sense of responsibility and attention to detail, are what I bring to every project.
-
Because brands are one of the most powerful ways ideas come to life.
I am fascinated by how strategy, communication, design, and human behaviour come together to shape perceptions, create experiences, and influence decisions.
-
I can accidentally conduct a retail audit while shopping.
Give me one lap around a shop and there's a good chance I'll remember where everything is. Useful? Occasionally. A little strange? Definitely. But it probably explains why I've always been fascinated by brands, merchandising and customer experience.
